Introduction
Givenchy, the iconic French fashion house, has always been known for its bold and innovative advertising campaigns. In 2017, the brand once again pushed boundaries with its spring/summer ad campaign, which featured a striking juxtaposition of classic studio portraits and desert scenes. This unique approach garnered attention and praise from the fashion industry and consumers alike. In this article, we will explore the various aspects of Givenchy's 2017 ad campaign, from the creative direction to the impact it had on the brand's image.
Riccardo Tisci Talks Givenchy Spring 2017 Campaign
The Givenchy spring 2017 ad campaign was the brainchild of then-creative director Riccardo Tisci. Known for his avant-garde approach to fashion, Tisci sought to create a campaign that would challenge conventional notions of beauty and style. In an interview discussing the campaign, Tisci explained that he wanted to blend the elegance of classic studio portraits with the raw beauty of the desert landscape. This juxtaposition, he believed, would create a visually striking and thought-provoking narrative for the brand.
Givenchy Unveils Spring/Summer 2017 Ad Campaign
When Givenchy unveiled its spring/summer 2017 ad campaign, it immediately made waves in the fashion world. The campaign featured a diverse cast of veteran models posing in traditional studio settings, their impeccable outfits and accessories exuding sophistication and luxury. Interspersed with these portraits were images of the models in the desert, their poses more relaxed and natural, yet still exuding a sense of high fashion. The contrast between the two settings created a dynamic visual impact that captured the attention of viewers.
A Look Back at the Most Memorable Givenchy Campaigns
Givenchy has a long history of memorable ad campaigns that have helped define the brand's image over the years. From the iconic black-and-white portraits of Audrey Hepburn to the edgy and provocative campaigns under Tisci's tenure, Givenchy has always pushed boundaries and challenged the status quo. The 2017 spring/summer campaign was no exception, adding another chapter to the brand's legacy of innovative and captivating advertising.
See Clare Waight Keller's First Ad Campaign for Givenchy
Following Tisci's departure from Givenchy, Clare Waight Keller took the helm as creative director and brought her own unique vision to the brand. Her first ad campaign for Givenchy showcased her keen eye for detail and her ability to seamlessly blend classic elegance with modern sensibilities. The campaign continued the theme of juxtaposition, with models posing in both urban and natural settings, creating a sense of contrast and intrigue.
Givenchy Spring Summer 2017 Advertising Campaign Director's Cut
The director's cut of the Givenchy spring/summer 2017 ad campaign offered a behind-the-scenes look at the creative process behind the stunning visuals. From scouting locations in the desert to styling the models in the latest Givenchy designs, the director's cut provided a glimpse into the meticulous attention to detail that went into creating the campaign. The video also featured interviews with the creative team, offering insights into the inspiration and vision behind the campaign.
Clare Waight Keller's First Givenchy Ad Campaign
Clare Waight Keller's first ad campaign for Givenchy marked a new chapter for the brand, as she brought her own unique perspective and aesthetic to the table. The campaign showcased her ability to blend traditional luxury with a modern edge, creating a fresh and dynamic look for the brand. Waight Keller's keen eye for detail and her commitment to craftsmanship were evident in every frame of the campaign, solidifying her position as a visionary creative director.
Givenchy Spring Summer 2017 Advertising Campaign
The Givenchy spring/summer 2017 ad campaign was a celebration of juxtapositions and contrasts. From the classic studio portraits to the desert scenes, the campaign played with the idea of blending different styles and environments to create a visually captivating narrative. The campaign captured the essence of Givenchy's aesthetic - a perfect balance between tradition and innovation, sophistication and edginess.
Givenchy Spring Summer 2017 Ad Campaign, Art Directed by
The art direction of the Givenchy spring/summer 2017 ad campaign played a crucial role in bringing the creative vision to life. The art director's keen eye for composition, lighting, and styling ensured that every frame of the campaign was visually striking and impactful. The seamless integration of the studio portraits and desert scenes, as well as the attention to detail in every aspect of the campaign, reflected the art director's commitment to excellence and creativity.
current url：https://lvyhgj.d767y.com/all/givenchy-ad-2017-20333
gucci bucket bag red gentleman boisee eau de parfum spray givenchy reviews